Decentralized AR/VR ecosystem for 3D content exchange
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Our journey

founded in
Santa Clara
Since 2014
Raised $1.85M
from angel
Platform and 3D
digitizing software
are launched
Oct 25, 2017
Phase 1 token sale
Mar 22, 2018
Phase 2 token sale
is scheduled
What's next?
No1 decentralized ecosystem for

Our vision

Sweeping expansion of AR/VR experiences

We believe the AR/VR revolution will be driven by content creators. That’s why we are introducing the first platform that leverages blockchain infrastructure to create, rent and sell 3D content. This approach ensures decentralized and trustless copyright storage and content exchange within the AR/VR ecosystem.

Cappasity utility token (CAPP) is issued as a digital payment vehicle that facilitates AR/VR/3D content exchange among the ecosystem participants from all over the globe.

Learn all about Cappasity Token

Or scroll down for a brief overview

White Paper
Smart Contract

Cappasity AR/VR
Ecosystem Scheme

The Cappasity Ecosystem encompasses participants willing to sell or buy AR/VR and 3D content. The ecosystem consists of supporting elements — the marketplace, blockchain and storage infrastructure. The sandbox area is used as a testing environment for the AR/VR/3D content in practice. AR/VR developers and active community contributors will be supported through dedicated Cappasity token funds.

What are the benefits of blockchain as it used in the Cappasity Ecosystem?

Decentralized and trustless copyright storage

All content and its exchange details are immutably stored in the blockchain, which resembles a Bittorrent-like system.

Each content file is assigned with an ID or a hash to prevent any copyright infringement. All hashes of all the files are listed in the blockchain and cannot be changed. Once a content transaction is done, all its details will be processed according to a smart contract protocol and cannot be reversed retrospectively. For instance, the system won’t allow a malefactor to sell someone else’s file by claiming it as their own, or rent a file for free when the rental period has already come to an end.

Therefore, when exchanging content, buyers and sellers are guaranteed that their copyrights are fully protected.

Nearly free, instant and transparent global financial transactions

Firstly, thanks to the blockchain, when 3D content is being sold via the marketplace, it is sold at the seller’s price and the Ecosystem participants are charged close to no fees. Secondly, blockchain technology allows instant and transparent financial transactions all over the globe. The content owner receives payments for each transaction very quickly and without failure.

Overall, the blockchain helps us create a secure and convenient environment for 3D content production and mass distribution. Since high-quality and accessible content is the driving force behind the development of AR/VR technologies, we believe that the blockchain-based AR/VR Ecosystem will bring the AR/VR industry to a new level of its development.

AR/VR will shake up
markets to the tune
of $80bn

AR has the full potential to be a major element of e-commerce and m-commerce. Nevertheless, there are many other fields ready for AR/VR disruption. Goldman Sachs expects the AR/VR software market to achieve $35bn by 2025 with 60% of AR/VR software revenue driven by the consumer.

Note: scroll right to view the full infographic.

$5.1 bn
3.4 mn users
$1.6 bn
32 mn users
$0.7 bn
15 mn users
$11.6 bn
216 mn users
Live Events
$4.1 bn
95 mn users
$3.2 bn
79 mn users
$4.7 bn
0.7 mn users
Real Estate
$2.6 bn
0.3 mn users
$1.4 bn
0.7 mn users

I regard AR as a big idea like the smartphone. The smartphone is for everyone, we don't have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone. I think AR is that big, it’s huge. I get excited because of the things that could be done that could improve a lot of lives. And be entertaining.

Tim Cook

Apple CEO for The Independent

It is important to have lots of content creators working together now, because the technology companies have got the technology to a stage where the industry and consumers are ready for it. But I think it is now content creatives that will drive the next wave of improvement.

Neil Graham

Executive Producer at Sky VR Studios for CITI

There’s always a richer, more immersive medium to experience the world, and after video, the next logical step is fully immersive virtual reality.

Mark Zuckerberg

Facebook CEO at the Oculus Connect 2 event

Just as content was the fuel that launched many successful technology products, our respondents clearly believe that high-quality and robust content is key to moving the AR/VR industry forward.

Kirk Soderquist

Perkins Coie Co-chair of Interactive Entertainment practice


Cappasity Inc.
is founded
R&D of easy
3D content
Free 3D digitizing
software Easy 3D Scan®
to create 3D Views: 10x
faster 3D content
  • Cappasity Platform
    launch: 4x faster,
    browsing from any
    type of device,
    proprietary 3D format
  • Easy embedding – manual or API
  • Cappasity platform starts accepting CAPP tokens
    for its services in December
Q1 2018
  • Free Mobile 3D
    capturing SDK
  • 3D View, 3D hologram
    mobile capturing
  • 3D Hologram
    Unity/UE integration
Q2 2018
  • Smart contract
    empowered 3D/AR/VR
    content marketplace
  • 3D Hologram Apple
    ARKit integration
  • Cappasity AI API:
    prescriptive analytics of
    user behavior, CMS
Q3 2018
  • Free 3D avatars
  • Remeshing solution
    for AR/VR devices
  • Remeshing solution
    for 3D printing
Q4 2018
  • Decentralized
    AR/VR/3D content
  • Free 3D capturing
    for real estate space
  • 3D measurement
  • 3D content search
Q1 2019
  • Decentralized AR/VR/3D
    app marketplace
  • 3D capturing for
  • Fast mobile
  • Decentralized GPU

Sale Details (Phase 2)

Cappasity Token: Utility token (Howey test score = 20)
Total hard cap (Phase 2): $47.5M
Token price: market price based on CoinMarketCap. The price will be recalculated every hour.
Total CAPPs available for Phase 2 crowdsale: the amount of tokens to be sold is capped by $47.5M hard cap.
The actual amount of CAPPs: known after the end of the crowdsale.
Phase 1 total supply: 438,686,537 CAPP
Phase 1 circulating supply: 326,243,078 CAPP
Listing We are listed on Cryptopia. Another exchange will be announced later.
Presale registration: January 23 – February 21
Closed presale: February 22 – March 22
Public sale: March 22
End date: 28 days after the launch or when the hard cap is reached.
Currencies that we accept: BTC ETH
Minimum Buying Transaction: 0.003 BTC or 0.04 ETH
We do not accept contributions under 0.003 BTC or 0.04 ETH. Such contributions won't be treated as buying transactions and will be ignored.

Bonus details

Rationale for Bonus scheme: Cappasity wants to promote Phase 2 of the ICO while also further rewarding Phase 1 and exchange participants.
Early bird bonus: Participate in Phase 2 and contribute to the raising of first 10M USD to receive 10% bonus.
Community bonus: a guaranteed 3% bonus + an extra bonus (2%, 3% or 4%) = maximum up to 7% bonus.
up to 7% bonus. In order to claim community bonus, you first have to fit 2 criteria:
  1. By the end of crowdsale you should have more than $1000 in CAPP in your wallet (from Phase 1 or exchange purchase);
  2. You should purchase CAPP during the Phase 2 of the ICO (at least the minimum USD amount for Phase 2).
We will give 3% to everyone who fits into the above criteria.
An extra bonus 2-4% will be added based on the value of tokens that you bought and hold on your account (from Phase 1 or exchange purchase).
Please refer to the following tiers (amount in CAPPs):
  • $5,000 – $50,000 - 2%
  • $50,001 – $150,000 - 3%
  • $150,001 - … - 4%
After the crowdsale is over, we will check the wallets in order to confirm that you comply with the requirements. If your CAPP balance meets the requirements, you will receive the guaranteed bonus and the extra bonus.
The example, including early Bird bonus:
A CAPP participant has $1000 in CAPP tokens (they bought them during Phase 1 or on the exchange, but before the end of Phase 2) and they buy tokens equivalent to $2000 during Phase 2. What bonus will they get?
They receive 10% early bonus + 3% guaranteed bonus (a total of 13%). No extra bonus will be added as they purchased tokens only equivalent to $1000 during Phase 1 or on the exchange (the first tier starts from $5,000).
The example, including early Bird bonus:
A CAPP participant has $5000 in CAPP tokens (they bought them during Phase 1 or on the exchange but before the end of Phase 2) and they buy tokens equivalent to $2000. What bonus will they get?
10%+ 3%+2% = a total of 15%. The bonuses are calculated and added based on the amount of tokens that they bought during Phase 2 (they were equivalent to $2000).
The formula:the total number of tokens that a participant will receive= a number of purchased tokens during Phase 2 * (100% + % bonuses).

Token Distribution &

We’ve decided to release (1/24)-th of the founders’ endowment every month for 24 months —a practice widely known as vesting (2 years’ vesting with a 1 month cliff). It will create a long-term incentive for executives and inspire them to steadily achieve roadmap milestones with persistence.

What do we do with unsold tokens? Burning is the action of sending tokens to an address no one has access to, a common tool. It increases token scarcity by removing part of the supply, thus raising the valuation equiproportionally.

sales &

The Cappasity Innovation Fund rewards the developers of the most promising apps. However, this is not a contest but a year-round challenge. The number of awards is dependent on the available funds.

The Reward Fund is assigned for active content creators. The most active content creators and contributors will be systematically rewarded. Moderators and active community members will be stimulated as presented on this pie chart as well.

About Cappasity

Cappasity was founded in 2013 with the aim of developing a technological standard and an easy and scalable platform for creation, embedding and analysis of 3D and AR/VR content.

Cappasity has been working with Intel since 2014, and developed a 3D scanning software for Intel® RealSense™ 3D cameras — Easy 3D Scan™ is featured on the Intel RealSense Showcase. Cappasity has successfully raised $1.85M from angel investors since 2014 and launched its platform and 3D digitizing software in 2017. Cappasity have just closed Phase 1 of the ICO selling 295 million of Cappasity Tokens (CAPP) and raising over $2.5M in cryptocurrencies.

Today, each month the platform serves more than 1,000,000 views of 3D content. Furthermore, the company provides a comprehensive solution to create content for virtual (VR) and augmented reality (AR). The platform features were designed to be open to other developers using Unity, Unreal Engine and Apple ARKit technology.

The company’s founders have been working in 3D technology for over 15 years and are experienced with IT business development. The team includes technology experts in the field of computer vision, SaaS solutions, 3D engine development for apps, 3D mobile and video games.

Cappasity graduated Plug and Play Retail (Sunnyvale) Batch 7 accelerator and was selected to join the Dec 2017 Batch of the Lafayette Plug and Play acceleration program in Paris.

More on:


+18 more
Kosta Popov
Kosta Popov, CEO and Founder, has a 10+ years successful track record as a software company CEO. Under Kosta’s lead the company successfully raised $1.85M from angel investors since 2014 and launched its platform and 3D digitizing software in January 2017. Kosta is an expert in 3D technologies, SaaS solutions and mobile applications. One of the top innovators of 2016 by Intel Software.
Alex Chegaev
Cappasity’s CTO and Co-Founder, Alex has strong expertise in 3D technologies, blockchain and has worked with Kosta as a technical lead of several cross-platform software projects.
Marianna Alshina
Cappasity’s CBDO and Co-Founder, Marianna has a digital marketing and business development background. She is building relationships with the company’s core partners.
Natalie Reyes
As Chief Sales Officer, Natalie drives Cappasity’s international expansion on operational level. She is responsible for growing the sales team, ensures customer success and further market penetration.
Julia Kasiyanova
Julia Kasiyanova comes from a multicultural background and has a truly global outlook. As a business development manager, she represents Cappasity at various acceleration programs and establishes and reinforces relationships with key clients.
+18 more


Jonathan Millet
Bitcoin Investor and a Hardcore crypto believer. Jonathan is a CEO of, one of the leading Bitcoin News outlets, founded in October 2013 with the goal of educating and informing those curious about the virtual currency that is Bitcoin. publishes insightful news articles, interviews with industry experts and extra bits of information to help better understand the Bitcoin ecosystem and share the awesome start-ups and projects running on Bitcoin. NewsBTC’s coverage has been mentioned in the major business and technology outlets like TechCrunch, CNN, Forbes, Business Insider, and others.
Jayanand Sagar
Jayanand is a seasoned Serial Entrepreneur with 7+ years track record of success. Crypto Investor and Tech Consultant, Jayanand is a Co-Founder of First Principles Ventures. He enjoys creating new products and is an expert in emerging technologies - blockchain and crypto industry are his new experimental grounds. Jayanand is a CTO at and holds deep expertise in blockchain-based projects and specifically Bitcoin.
Frank Holz
Director / Member Of The Board Gawooni
Frank Holz is a qualified economic engineer and a long serving consultant for companies such as Daimler-Benz, Mercedes-Benz and Mannesmann (today Vodafone). Since 1996 Frank Holz has been working in the games industry. He was Marketing Director of well-known, international game publishers such as Infogames and Atari. In 2008 he founded IEM Consulting, an internationally operating management consultancy focusing on the games industry. Frank Holz advises game developers, game publishers, multimedia entrepreneurs, branded insurers, investors, banks and governmental agencies worldwide. He has a very strong strategical background and stable international network within the gaming industry. Due to his numerous consulting projects for governmental agencies and game developers in Asia, Frank Holz has a huge business network in Korea, Japan, Hong Kong, China, Taiwan, Thailand and Singapore.
Anders Larsson
Vice President and Head of Network Products, Ericsson. Co-founder LiveTourLAB
Anders has worked for two decades to create the emerging technologies of 2G, 3G, 4G, 5G and IOT in 10 different countries for Ericsson (NASDAQ: ERIC). Today, in 2017, there are 4.8 billion mobile broadband and 7.7 billion mobile subscriptions in total, exceeding the world population. Anders has held various CTO roles and the role of Vice President and Head of Practice for Mobile Broadband in Southeast Asia & Oceania with billion dollar yearly sales responsibility. He holds his own patents. Since 11 years old, Anders has loved to code. He is the main developer of the LiveTourLAB open source framework and now passionate about bringing VR, Crypto and Green Technology to same scale as telecom.
Joakim Holmer
Co-founder LiveTourLAB
When Joakim completed the delivery of a 500 team member strong project, he gave a T-shirt to each of the 500 team members that said: “Everything is Possible”. This is Joakim. That project was the major delivery to AT&T in California and THE BIG ONE for Ericsson (NASDAQ: ERIC) that year, delivered on time, which everyone stated was impossible. Joakim Holmer joined the Ericsson Group right after school and it was his passion for communication and travel that made Ericsson an easy choice. The initial years as mobile comms software engineer were followed by 15 years in various technical leadership positions around the world. Later Joakim has also worked with Software System Sales. With hunger to develop that included everything from Mobile App start-ups to RedHat, SAP and Cisco. Together with Anders he has started the next big venture. Let’s see where LiveTourLAB will take him next!
Yu Cao
Startup Explorer and Analyst at LVMH
Yu is working on startup sourcing at LVMH. She helps LVMH Group and Brands to identify and evaluate relevant startups for their businesses. She was directly involved in selecting startups for LVMH during Viva Technology 2016 & 2017. Yu holds a Master in Management degree from ESSEC business school, one of the best business schools in France. Yu is originally from China. Her bi-cultural background gives her a good understanding of both European and Asian digital ecosystem.
Jim Theberge
Director, Head of Product Management & Sales Strategy, Advanced Advertising at Verizon
An entrepreneurial, Emmy award-winning Advanced TV executive consistently recognized for innovation and market execution. A successful startup veteran (six startups -> one IPO, three acquisitions) with numerous industry awards and firsts. First to launch a global connected TV advertising network with Samsung, Sony, Panasonic & Toshiba.
Henry Ines
Partner at DraperDragon Fund, Executive Director of Global Chamber® San Francisco
Henry Ines is a global executive and trusted advisor with 20+ years of investment, business development, corporate finance, management consultancy & cross border experiences. Henry currently serves as the Executive Director of Global Chamber® San Francisco, a member organization focused on helping leaders, executives and companies with cross border trade, investment and global expansion initiatives. Additionally, Henry is also a venture partner at DraperDragon Fund, a US-China venture capital firm based in Silicon Valley; serves as an advisor to multiple SF Bay area-based technology startups; and is a mentor at Google's Launchpad Accelerator and StartupIndia. Prior to DraperDragon, Henry was a partner at DFJ Dragon Fund and DragonVenture, focusing on US-China and Southeast Asian early stage investment opportunities and advisory initiatives.
Mark Friedler
CEO, Gigex
Mark is a serial entrepreneur, advisor and growth leader. He has a background in B2B cloud services, sales and marketing, games and entertainment. He was CEO of Gigex, the first cloud game download service, then founder/CEO of, the world’s largest video games website and ad network and exited through AOL Time Warner’s acquisition. He’s founded 4 companies and been an executive at Oracle, TimeWarner/AOL and Philips. Recently, he was interim president of B2B rideshare company ICars and Senior Director at Oracle Marketing Cloud and Data Cloud. He was Managing Director of Teleworld, an interactive voice, TV and online services provider to MTV. Mark’s first business introduced chocolate chip cookies stores to Sweden. He also works with early stage founders at TechStars.
Jeff Smith
Entrepreneur in residence, Tech Futures Group
Jeff Smith has spent over 30 years of domestic and international high technology sales, marketing, business development, corporate development and venture capital experience in multiple industry markets. Jeff was most recently with RBM Technologies, a leading cloud based retail software company that was successfully sold. Prior to RBM, Jeff was the Founding and Managing Partner of XcelR8 Partners that provided business development consulting services to accelerate revenue traction for development, marketing, and product line management at BlueCurve (acquired by Red Hat), Sybase, Technology Concepts (acquired by Bell Atlantic) and Unisys.
Leo Batalov
Partner at DLA Piper, Head of Emerging Growth Companies & Venture Capital Russia & CIS
Leo Batalov advises on corporate finance transactions, mergers and acquisitions, venture capital transactions, private equity transactions and general corporate matters. He also has broad experience representing issuers, underwriters, trustees and servicers in public and private offerings of asset-backed securities as well as lenders and borrowers in a variety of debt finance transactions.
DLA Piper
Legal advisor
DLA Piper is a global law firm with lawyers located in more than 40 countries throughout the Americas, Europe, the Middle East, Africa and Asia Pacific, positioning us to help clients with their legal needs around the world.

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Our Address
3501 Thomas Rd, Unit 3,
Santa Clara, California, 95054
+1 415 8002844
Cappasity at Plug and Play Tech Center
440 N. Wolfe Rd. – Sunnyvale, CA 94085
Cappasity at Lafayette Plug and Play
32 rue de Paradis, 75010 Paris
Business Contact
Marianna Alshina
[email protected]
Support Contact [email protected]

Phase 2 Presale on February 22 - Create your account now!


It is important for us to understand who will become part of our ecosystem and to which extent the participants are interested in its development. Therefore, we have decided to create a Whitelist for the most interested contributors in our project.

If you are interested in ARToken Sale please fill in your email address and we'll provide you with more details.

For a more detailed description of our vision please see our whitepaper.

Thank you

Now you can proceed to Cappasity Token Sale portal ( to complete the registration for the upcoming phase 2 of the token sale.